The salesman at the dealership did not expect he would sell many - KIA are predicting less than 2000 per year in the UK.
He added that the car was intended as eye candy in the showroom to show BMW, Mercedes and Audi that they have a genuine competitor. He reckoned that the nearest equivalent from any of those brands would cost at least £8,000 more to provide a car with as many features.
They are under orders to position the car in the showroom so that it is the first thing you see when you walk in.