All this is very strange.
E10 is the lightest fuel in terms of energy content per litre. It's main advantage is that it is somewhat renewable and that there is oxygen produced during combustion which "supposedly" makes it a cleaner burning fuel. Even their brochure states that overall distance will be slightly less than standard fuel.
So, 8.88 l/100 is less fuel consumed than 91, how can this be? Perhaps the 91RON driving contained more stop start city travel.
Based on those figures, I'd rather pay 4c/l less than 91 and get almost 95 distance, any day.