[eye30]

A US furniture store owner is set to lose $7m (£4.2m) after promising a full refund to customers if the Seahawks beat Broncos in Sunday's Super Bowl.

The Seahawks duly won the game 43 to 8, which means about 1,000 customers will now get their orders for free.

Though substantial, the loss amounts to only 6% of Mr McIngvale's annual income. He says it is good marketing.

BBC News - 'Mattress Mack' to pay m in Super Bowl bet pledge

[Dazzler]

Bl**dy expensive advertising! 

[rustynutz]

Probably not so bad as I think I read somewhere that it cost $4 million for a 30 second ad during the game...