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Hyundai plans for life after scrappage

eye30 · 3 · 1714

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Offline eye30

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Hyundai has done well out of the scrappage scheme, but understands it is not a business model for the long-term future of the franchise in the UK.

The South Korean franchise has taken on 20% more staff after the popularity of its i10, i20 and i30 models on scrappage sent the brand’s sales soaring by 322% in August.


http://www.am-online.com/news/story/Hyundai-plans-for-life-after-scrappage/42901038
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Offline Shambles

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Quote
“We took an idea to the network and they’ve actually come back to us and suggested
something even more extreme which we’re very excited about.”

I'll bet they offer to "tie in" customers to replace their models every 2 years with another new Hyundai, guaranteeing them a minimum trade-in.

That's my guess
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Offline bumpkin

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I agree, but that's fair enough, Ford, Vauxhall and the rest have been doing that particular game for years :D
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