[eye30]

At least three automakers have already announced discounts for those affected by Hurricane Harvey, and we expect more will come in the future.

All Hyundai and Genesis vehicles are offering a $750 discount

http://www.autoguide.com/auto-news/2017/08/automakers-are-offering-discounts-to-those-affected-by-hurricane-harvey.html

[Dazzler]

You can sort of read that as good or bad. A generous offer to help those affected by the storms or a clever marketing ploy.. In reality I guess it is a bit of both.