I think the following extracts sums it up:
"There has not been another car from a Korean manufacturer that has received so much praise worldwide. The Hyundai i30 is the sort of car you’d expect from the Japanese. It’s very likely that if you replaced the Hyundai badge with a Mazda or Honda one, not many would pick it and sales would undoubtedly increase........................................Is it ugly? No. Is it lacking features? No. Is it the price? No. Nothing you can throw at the i30 would tell you why it’s not selling, except, the brand name.....................................Hyundai still suffers from a negative brand persona..............................If you have badge prejudice, just try a mental exercise and block it out.......................we must be able to overcome what I like to call “brand-ego”"
Good review.
