All well and good if you don't care about warranty. You friend has just kissed his warranty good by. The vehicle characteristics that you mention sound exactly like my mine with the tuning box, but with 3 clear differences. 1) It takes 30seconds to revert to factory spec. 2) It costs me a third of the price of an ECU remap. 3) I am seeing real fuel savings, with a best of 1300km on one tank.
In this line of argument I see there are two schools of thought. The purists who think ecu mapping, and the realists who think there is more than one way to skin a cat. I've done the dyno testing with about 106kw and 340NM on tap it's a fun car drive.