Hyundai N performance brand launched | AutocarThe name has been chosen in reference to the firm's technical centre in Namyang, Korea. The N brand will be based in Alzenau, near Frankfurt, which also acts as the base for Hyundai Motorsport, the company's World Rally Championship team.
The first car to bear the branding will be the 2014 World Rally Car, which is based on the i20 and will start competing in the Monte Carlo Rally next month.
The new Hyundai N brand is part of the firm's bid to establish more of an emotional link with its customers. It is also part of a new strategy to offer more dynamically focused cars – helped by the creation of a new technical centre at the Nürburgring earlier this year.