Agreed. Mine (albeit a CRDi) hasnt had its 1st service. I asked dealer about costs with a view to a plan /package - there was no saving there for me, and as I recall 1st service was £150 ish (for an oil change and a look as I gather), 2nd service would be over 2x that (so £600+ for 3 services).
When I asked why the increase for 2nd year, I was told that there was an "extensive examination" and that they change the brake fluid & gearbox oil. Not sure about the latter on the schedule, but I reckon brake fluid change will take them all of 20 minutes and use maybe £5 worth of fluid.
Good value - I think not and will look around nearer the time, particularly as I am unimpressed with the dealer service during some recent warranty work.
Ed